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Introduction
You have a website, it’s already a good start. But how happy are you with it ?
Your customers’ habits are changing rapidly and new technologies are taking the Internet by storm. Being online is a first step, but keeping up with trends is just as important. With several billion sites on the web, how do you make sure you stand out and, most importantly, reach the right people ?
Your site doesn’t just need to look good, it also needs to be functional and enable you to achieve your business goals. If you are still not sure, here are the 10 obvious signs that you need a new website.
1. Your website is not responsive
Responsive web design should ensure that your site displays correctly across different devices and that a user experience translates well on every screen, whether it’s desktop, laptop, a tablet or a mobile phone. According to recent studies, more than 60% of users surf the web from their smartphones, far surpassing the use of desktop computers. Now more than ever, you can’t afford to exclude certain customers because your website isn’t displaying properly.
2. Pages load slowly
According to some studies, 47% of consumers expect a page to load in less than 2 seconds. It’s also worth noting that 40% of consumers will decide to leave a website that takes more than 3 seconds to load.
The bottom line is obvious: to keep your visitors on your website, you need to make sure it loads quickly. Another reason: Google’s algorithm favors fast websites, so if yours is taking too long to load, it’s time for you to think about a new one.
3. Your "bounce rate" is high
The “bounce rate” is the fact that a user visits only one single page before leaving . This means that the user cannot find what he is looking for and leaves your website very quickly (probably to visit a competitor’s website). There are many reasons why your bounce rate can be high, such as a confusing user experience, unreadable content, unappealing design, or faulty functionality. Lucky for you, a fresh redesign of your website can help with all that.
4. It doesn’t align with your branding
Have you recently decided to change your visual identity and your current website does not reflect it ? For most businesses, digital is an essential means of communication. If your website does not match your branding, then you will be sending the wrong message to your potential customers.
5. Its design looks old
Are you happy with your website ? Are you proud of it ? Do you think this gives a good impression of your business ? If the answer is no, then you urgently need to rethink your website design. This is essential, since more than two-thirds of users place aesthetics as one of the three most important factors for a website.
6. Its navigation is messy
Website navigation too complicated, content hidden and inaccessible, site too rich and messy, no hierarchy or clear sections… If this all sounds familiar to you, you should immediately think about a redesign, a modern website has to be intuitive.
7. You can no longer update its content
If you can’t update your website content without involving a third party, then your site has been poorly thought out. It is then necessary to consider the design of a website with a simple and appropriate content management system, while ensuring that the post-production training has been effective.
8. You can no longer keep up with your competitors
Getting your brand image reflected on every communication channel can help you stay ahead of the competition. When it comes to your website, keeping it up to date and in tune with recent trends will definitely help you stand out.
9. Your website is hardly found on search engines
You must have probably heard of the famous SEO before. Search engine optimization often involves making small changes to parts of your website. When viewed individually, these changes might seem trivial, but when combined with other optimizations, they can have a noticeable impact on the user experience and on your site’s performance in search results.
10. Your customers are not contacting you
There can be many reasons why your website is not bringing you sales. The most important is to know why. Thanks to traffic analysis, you will have some answers and will be able to adjust your website and your digital communication accordingly.
